About Our Client

A well-established (since 1989) and renowned label printer in Nigeria offering products and services for packaging and labelling across industries like food, healthcare, home care, personal care, etc.

Client’s Pain Points

• Stagnant demand as non-exclusivity from vendors for selling the label stock.
• Highly competitive market space for Label stock.
• Depleting sales and profits.

Our Solution

• Cosmo studied the problem and ideated a backward integration strategy by suggesting the Printer to invest in a label stock manufacturing machinery instead of label printing machinery.
• Rendered end to end assistance in development phase.
• Facilitated centralized testing mechanism to accelerate the process.

Client’s Benefits

• Added brand value and goodwill by representing themselves as supplier instead of competitor.
• ~30% cost reduction with in-house manufacturing.
• Able to acquire ~20% additional market share by converting their smaller competitors into their customers.
• ~15% higher profits.