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Today, flexible packaging has become the lifeline of the food and beverage industry being used in various forms including stand-up or lay-down pouches, sealable zip-lock pouches and so on. Flexible packaging has made the handling of perishable products easier than ever, drastically reducing the chances of spoilage and enhancing their shelf life. Its benefits do not limit to the functional values but rather extend to adding an aesthetic appeal to the packed product. Competing in a customer-centric market, brands need to ensure that their design ticks multiple checkboxes including factors like user-friendliness, brand identification, quality and so on. This not only requires choosing the right packaging material but also the right printing process. Scroll down to know more about the printing processes for flexible packaging.
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