IML, DTP, PS Labels Face Stock, Wrap Around — Which Label Film Will Give You the Best ROI?

Labels play critical role in self-visibility, brand storytelling, and consumer trust. But with multiple labeling technologies available, many brand owners and converters ask: Which one delivers the best ROI — IML, DTP, PS Labels Face Stock, or Wrap-Around Label Films?

The answer is simple: all of them can deliver exceptional ROI when applied in the right category with the right film. At Cosmo Films, we engineer specialty label films that ensure whichever technology you choose, you maximize efficiency, performance, and brand impact.

Let's see a little about each type of label film we offer.

In-Mold Labelling (IML) Films

· Perfect for rigid containers like ice cream tubs, yogurt cups, and household goods.

· With IML, the label fuses seamlessly with the container during molding, creating a "no-label" look with exceptional durability.

· Resistant to scratches, moisture, and chemicals, IML films ensure packaging maintains its premium appeal throughout its lifecycle.

ROI Impact: While initial investment may be higher, the long-term savings come from fewer process steps, reduced waste, and premium shelf impact that drives higher brand value.

Direct Thermal Printable (DTP) Films

· Perfect for airline baggage tags, ready-made food labels, industrial bar code applications, logistics labels, pharmaceutical labels and wrist bands.

· With DTP films, printing is done directly on the film or container, offering excellent rub resistance.

· Ideal for mid-sized runs where flexibility and quick turnaround are critical.

ROI Impact: Brands benefit from material savings, faster production cycles, and a strong presence. For companies managing multiple SKUs or seasonal launches, DTP offers an excellent cost-to-performance ratio.

PS Labels Face Stock Films

· Perfect for - FMCG, personal care, home care, and niche launches.

· They support a wide range of finishes (transparent, matte, metallic, textured) to create eye-catching designs.

· Compatible with many container shapes, Pressure Sensitive Label Stock Films enable quick design changes and speed-to-market launches.

ROI Impact: The film delivers ROI through operational efficiency, flexibility, and premium brand differentiation.

Wrap-Around Label Films

· Perfect for water, juices, carbonated soft drinks, and other beverages.

· Wrap-around label films are a tried-and-tested solution for high-speed bottling lines.

· Cost-effective, lightweight, and easy to apply, they are ideal for mass-volume products.

· Despite being economical, modern films continue to deliver excellent print clarity and brand visibility.

ROI Impact: With the lowest material and application costs among label types, wrap-around films drive unbeatable ROI in high-volume, price-sensitive markets.

Every labelling film has a winning ROI story. What makes the difference is the quality of the film behind it. At Cosmo Films, we engineer the best label films that:

· Run seamlessly on high-speed lines.

· Offer excellent printability and durability.

· Support sustainability goals with recyclable and eco-conscious options.

· Deliver consistent performance across geographies and categories.

So, whether you choose IML, DTP, PS Labels Face Stock, or Wrap-Around Label Films, you’re to achieve maximum ROI when you partner with Cosmo Films.

The question isn't "Which label films type is best?" - it's "Which label films type is best for your brand and application?" The good news is you can't go wrong with any of them when you work with Cosmo Films. Each labeling solution offers a strong ROI in its own space, and with our expertise, you'll always find the perfect match for your business goals