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What are Matte Flexible Packaging Films & Why Are They Popular

What are Matte Flexible Packaging Films & Why Are They Popular

Matte flexible packaging films are BOPP-based films with a soft, non-shiny finish that make product packaging look premium, modern, and readable. They are used across food, personal care, and consumer product industries as they are aesthetically pleasing, protect the product, and run smoothly on packaging machines.

Simply said,

  1. Matte films reduce glare and give packaging a premium look
  2. Protect products from moisture, oxygen, and physical damage
  3. Works well for labels, pouches, wraps, and laminations
  4. Available in different finishes, seal strengths, and thicknesses
  5. Brands use them as the film looks classy and improves shelf appeal

Why Do Brands Choose Cosmo Matte Films?

Here are the reasons behind the top brands choosing matte films:

  1. Premium Appearance - Matte films instantly gives products a sophisticated, minimalistic look. It reduces glare in stores, helping customers read product details more comfortably. Colors also appear softer and more refined on this film.
  2. Enhanced Print Quality - Matte surfaces pair well with modern printing methods. Whether brands use digital printing, rotogravure, or flexographic printing, these films help maintain crisp text and vibrant colors without reflections.
  3. Strong Product Protection - Despite the film's soft feel, matte films are highly protective. They can keep out moisture, oxygen, and dust. This helps products stay fresh for longer.
  4. Smooth Machine Performance - Cosmo manufacture matte flexible packaging films that run efficiently on high-speed packaging machines. This translates to fewer wrinkles, less waste, and better consistency during production.

Versatility for Many Applications Matte films are commonly used for:

  1. Snack food packaging
  2. Confectionery wraps
  3. Labels and stickers
  4. Stand-up and zipper pouches
  5. Personal care products
  6. Laminated structures
  7. Gift wraps and luxury packaging

Types of Matte Packaging Films at Cosmo Films. Our range of matte films includes:

  1. Printing & Pouching Film Matte - HST-1(M)
  2. Printing & Pouching Film Matte, Non-Heat Sealable - PCT-1(M)
  3. Printing & Pouching Film Matte, Low SIT, Heat Sealable - HST-1(SM) T105
  4. Printing & Pouching Film Silky Matte, Heat Sealable - HST-1(SILKY-BM)
  5. Wet Lamination Film BOPP Matte - PCT-2(M)

Key Benefits

Let's look at the benefits of these printing films:

  • Some matte films include a soft-touch coating that gives packaging a velvety feel, like luxury electronics boxes or high-end cosmetics.
  • Matte finishes make design elements like logos, icons, and illustrations feel more "crafted." Even simple packaging looks intentional and stylish.
  • With no glare - text is easier to read, even under bright retail lights.

Common Industries Using Matte Flexible Films

  • Food & Snacks - Potato chips, nuts, protein bars, candy
  • Beauty & Personal Care - Face masks, shampoo sachets, lotion samples
  • Home & Lifestyle - Stationery, decorative wraps, labels
  • Premium & Luxury Goods - Tea, coffee, chocolates, artisanal foods

To Sum Up,

  • What is a Matte Film: A non-shiny, premium-looking packaging film
  • Made using: BOPP
  • Why brands love our film: Attractive, printable, durable
  • Where it's used: Pouches, labels, laminations
  • Benefits: Less glare, better printing, and high protection

Want your brand to stand out with premium-looking packaging? Explore our range of BOPP-based matte films. Compare finishes, test samples on your printing setup, and pick the matte film that best matches your product. Reach out to us for a sample today!

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