In the last few years, sustainable products have become the top most priority for consumers. The staggering growth of consumer awareness about sustainability, and frequent dialogues on social responsibility have pushed brand owners to do away with traditional packaging methods. The global mood to reduce negative environmental effects of packaging married with technological innovations have…
Businesses looking to establish their brands as luxury and niche brands in the market understand the value and the necessity to invest into premium packaging. Consumers usually associate luxury with great aesthetics – if something is expensive, it has to look good. This kind of thinking might be happening on a subconscious level but everyone…
With all aspects of our lives becoming smarter and more intelligent, packaging is not too far behind. Consumer expectations are becoming increasingly high, and industries across the spectrum are upgrading their products and systems to become smarter, and provide exceptional customer experience. The packaging industry is no exception, and has already started using intelligent packaging…
Packaging is the first point of contact for consumers in retail markets, and shelf appeal and print decoration are the two biggest deciding factors. Shelf appeal and print decoration not only bring identification to the brand, but they also enhance the appearance of a product. Needless to say, the role of labels in shelf appeal…
If your business or work ever dealt with airline baggage tags or food labels and bar code applications, you must have come across the term DTP films, and might be confused as to what they are and why exactly do we need them. What are Direct Thermal Printable (DTP) Films? DTP films are BOPP based…